You Don’t Have to be on Every Social Media Site!

It can be difficult for entrepreneurs and business owners to decide which social media site to be active. There are so many social media sites (and apps) that it is easy to spend an entire day managing social media while neglecting employees, clients, prospecting, HR, etc. The challenge is for entrepreneurs and business owners to first understand who and where their target market is before they determine which social media site to devote time to.

Most Vital Step

Determine your target market. If you aren’t sure who you are targeting the best first step is to look at your existing clients or your target clients. (See Business Plan 101 via Teach a CEO)

Next Steps

The next steps are just as crucial, but if you are still not sure who exactly you are looking for (target/ideal customer) then go back to the first step.

  • After you determine your target market, take a look at this infographic “The Top 9 Social Media Sites for Business. In the infographic you can receive a quick primer on Facebook, LinkedIn, Instagram, Tumblr, Foursquare, Google Plus, Twitter, Pinterest & Youtube.

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If you ever need any help, check us out at http://blue16media.com where we provide social media management and consultation services for entrepreneurs, startups and business owners.

Image courtesy of Photoraidz / FreeDigitalPhotos.net

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